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The Middle East and North Africa’s (Mena) e-commerce sector is expected to reach $57 billion in 2026, growing at an annual compound growth rate of 11 per cent, says Flextock, a leading e-commerce enabler in the Middle East.
Since cross-border trade was introduced to the region, Mena has experienced significant growth.
Flextock is set to elevate the sector further with its offering of a cross-border trading services portal, contributing to a projection of the regional e-commerce industry’s gross merchandise value (GMV) reaching $140bn by 2027. While the company operates across several sectors, fashion and cosmetic merchants will be notable beneficiaries.
A particular focus for Flextock has been Saudi Arabia in recent years. The tech-centric company has ventured into cross-border trading services to fully unlock the region’s e-commerce potential. With the Mena region’s overall economy projected to rise by 2.9pc in 2024 and 4.2pc in 2025, from an estimated 2pc in 2023 , Flextock’s decision to launch a cross-border trading services portal reinforces its commitment towards empowering businesses to reach international markets.
The cross-border trading services portal offered by Flextock includes all the actions required to make it easier for businesses to expand to and from Saudi Arabia, Egypt and the UAE. Key features include international shipping, customs clearance, tariff and trade compliance, and international payment solutions, among others, to provide a seamless trading experience for merchants.
The company’s expertise encompasses domestic operations, from fulfilment capabilities to product delivery to end users with local customer support to guarantee a hassle-free experience and facilitate smooth and successful financial transactions for suppliers. All of these aspects are meticulously crafted to suit the specific requirements of a business’ cross-border trade through a customised plan that is aligned with the goals and objectives of customers seeking to expand their operations.
To date, Flextock has helped merchants scale operations in the region within only three months of launching its new cross-border trading services portal, demonstrating the efficacy of its operations.
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