Pietro Boselli, a maths teacher who achieved global fame when his students shared photos of him online, is now the new face of Armani.
The 28-year old who is an advanced maths teacher, was so popular among his female pupils that they entered him into a sexiest teacher competition without his knowledge, which he won.
Pietro, who taught at UCL while studying for his PhD, originally hails from Negrar, Italy.
He says he noticed that his students had started to take 'sneaky' images of him while he was at the front of the lecture hall.
Growing up in Italy, the young Pietro was scouted by Armani Junior which started off a double life of studying hard for his exams as well as posing in front of the lens for fashion shoots.
He is now the face of Giorgio Armani's sporty EA7 line, 22 years after he was first scouted by the renowned fashion label.
Pietro, who has a PhD in Mechanical Engineering from University College London, says he always dreamed of modelling, but chose to follow an academic path instead.
However, the says he tries not to let the attention go to his head, saying that people "think he is too beautiful to ever take seriously."
The self proclaimed 'nerd' says that his studies were his priority growing up, forcing him to turn down lucrative jobs that would take him away from his books.
Pietro's popularity has skyrocketed, with the teacher-cum-model gaining almost 900,000 followers on Instagram and even being compared to David Beckham for his good looks.
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