BAIC, the latest leading Chinese automotive marque to arrive in the kingdom, has officially launched its competitive range, courtesy of International Motor Trading Agency (IMTA).
An official inauguration ceremony was held yesterday at the new BAIC showroom in Tubli, showcasing an impressive lineup of eight vehicles.
IMTA vice president, K N Singh said: “I’m thrilled to introduce BAIC to Bahrain, a brand that seamlessly combines innovation, quality and affordability. With a skillful team dedicated to customer satisfaction, and models crafted for both urban and off-road adventures, BAIC offers discerning motorists a reliable and versatile choice.
“We’re excited to empower Bahrain’s drivers with vehicles that not only excel on the city streets but also deliver exceptional performance in off-road conditions, reflecting our commitment to a unique and enriching automotive experience.”
Founded in 1958, Beijing Automotive Industry Corporation (BAIC) has grown significantly through strategic partnerships and technological advancements. Key milestones include developing China’s first sedan, producing the iconic BJ212 off-road vehicle, and forming joint ventures with global giants like Hyundai and Daimler.
BAIC has garnered numerous awards for its innovative technologies, efficient powertrains, advanced safety features and commitment to sustainable practices. The company has achieved significant financial success, ranking 193 on the Fortune Global 500 list and holding a substantial stake in Mercedes-Benz.
With a strong global presence, BAIC operates in 49 countries and regions, with 10 overseas factories and 177 sales networks.
IMTA introduces a variety of BAIC models to Bahrain, including the U5 Plus sedan, the X35, X55, and X7 SUVs, and the powerful off-road vehicles: the BJ40 (available in 4-door and 2-door options), the BJ60 (offering 5-seater and 7-seater configurations), the true off-road beast BJ80, and the all-new BJ30.
Each model prioritises exceptional performance, advanced safety features and stylish design, its makers say. The off-road vehicles are crafted to conquer Bahrain’s diverse terrains, from city streets to desert landscapes.
To commemorate the launch event, special introductory offers and prices are available on all BAIC models for a limited period. Free insurance, registration, rustproofing and window tinting is included, with VAT inclusive and service package for five years (or 100km) alongside a seven-year warranty with unlimited mileage.
“We’re thrilled to introduce BAIC to the Bahraini market,” added IMTA president Suzan Salman Kanoo. “BAIC’s commitment to innovation and quality aligns perfectly with our vision of providing our customers with the best automotive solutions.
“We are confident that BAIC will captivate the hearts of Bahraini consumers with its stylish designs, advanced technology and exceptional performance.”
Khalil Bin Ebrahim Kanoo Group managing director Adel Kanoo, tenth from left, Ms Kanoo, tenth from right (front row), Mr Singh, ninth from right (front row), and Mr Mengze, eighth from left, alongside BAIC officials, Chinese embassy delegates and IMTA representatives.
As a subsidiary of Khalil Ebrahim Kanoo, IMTA represents renowned automotive brands and offers a wide range of vehicles, including passenger cars, SUVs and commercial vehicles. IMTA is now the exclusive and sole distributor of BAIC, Mazda, JAC Vehicles, Sailun tyres, Strong Batteries, Veedol Lubricants and other auto-related products.
BAIC’s introduction to Bahrain marks a significant milestone, bringing additional cutting-edge technology and sustainable mobility solutions to the region. The brand aims to ‘redefine the driving experience’ by integrating safety, comfort and intelligence into every vehicle.
“BAIC is committed to creating smarter vehicles that prioritise safety, comfort and intelligence,” said BAIC Intl. GCC region director Liu Mengze. “We’re excited to partner with IMTA to bring our innovative products to the Bahraini market and contribute to the country’s growing automotive sector.”
n For more information, visit the BAIC showroom in Tubli or call/WhatsApp on 17875801. BAIC’s latest updates can be found on Instagram @baic.bahrainofficial
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