MCI Middle East, based in Oman, and Zahara Tours will develop Oman’s MICE sector in the Middle East market and drive its meetings industry forward in emerging markets, under a new strategic partnership.
With MCI’s global expertise and Zahara’s local knowledge, the partnership will result in the designing of innovative programmes and products to enhance the experience of conducting meetings in Oman, said a statement.
MCI is a global leader in driving innovation in events and production, meetings, incentives, congresses and association and community management.
The aim of the partnership is to support and become an essential part of Oman’s vision and goals that help drive strategic and economic benefits into the country, in alignment with the nation’s Vision 2040.
Ajay Bhojwani, Managing Director MCI Middle East, said: “Oman is a fresh and exciting market in our region and has the distinction of being a great business meetings destination. Currently, 8 percent of our events are held in Oman. This joint venture will help us further consolidate our presence in the Middle East and also grow our presence and influence in the market. We are certain that our partnership will help drive more events to Oman, elevate the level of the meeting industry and generate added interest from our international clients. MCI is proud to be the MICE industry partner of Zahara Tours.”
Khalid Bin Al Waleed Al Zidjali, Head of Oman Convention Bureau, said: “Through Oman Convention Bureau, the ministry is making notable endeavours to develop the MICE sector in Oman and attract global investments. The launch of MCI in Oman is a fruitful result of the enormous efforts made by the MoT. MCI is one of the most prominent companies regionally and internationally, and we are sure that it will help attract many major events into Oman.”
Zahara Tours is one of the leading Travel and Tourism services specialists in Oman. They have been a strategic partner with MCI on its Ovation Brand and have been delivering various services for MCI over the last decade.
Gautam Broota, CEO Zahara Tours, said: “We share the positive outlook of MCI with our partnership. We stay committed to Oman’s vision and will continue to be a significant contributor to the MICE sector in Oman.” - TradeArabia News Service
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