An exclusive 4x4 experience, showcasing the exceptional off-road capabilities of Toyota Bahrain’s SUV line-up, was recently hosted by Ebrahim K Kanoo (EKK) at the Bahrain International Circuit (BIC) in Sakhir.
The event provided attendees with first-hand experience of Toyota’s 4x4 prowess across diverse terrains.
Several guests, Bahraini media personalities and social influencers were taken on rides around the BIC’s comprehensive off-road track, navigating a variety of natural and man-made obstacles.
Expert drivers piloted the Land Cruiser, Land Cruiser Prado and Fortuner models, demonstrating their ability to conquer challenging landscapes.
Participants also had the opportunity to test-drive the latest models – including the Toyota Crown, Land Cruiser Prado, Camry, and Land Cruiser – that showcase the brand’s commitment to enhancing customer experiences.
The circuit’s facility, the first of its kind in the Middle East, offers a 3.5 km-long track of varying terrains, including sand, rock, hill, and water landscapes, as well as 32 natural and man-made obstacles like slide slopes, humps, rocks, gravel roads and watercourses.
Toyota senior marketing manager Ayman Shehadeh expressed his pride in being able to showcase the capabilities of Toyota’s 4x4 line up.
“These vehicles are built to conquer any terrain, and this event demonstrates their exceptional performance and reliability,” said Mr Shehadeh.
“We are committed to providing our customers with the best off-road vehicles and comprehensive support to ensure they can explore the diverse landscapes of Bahrain with confidence.
“This not only highlights Toyota Bahrain’s commitment to providing exceptional vehicles but also unforgettable experiences by leveraging the unique capabilities of the BIC’s off-road track.”
The event also featured a variety of fun activities for families ensuring a vibrant atmosphere.
Key divisions from EKK took part, with TyrePlus showcasing their expertise in tyre selection and maintenance for off-road adventures. Ziebart highlighted the importance of vehicle protection and detailing, while Toyota Aftersales and Spare Parts divisions outlined the comprehensive support and services available to Toyota owners.
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