Rove Hotels, a homegrown UAE brand, is taking its first steps into the branded residential housing market with the launch of Rove Home, an extension of the Rove brand into this increasingly popular space.
As a brand that has been committed to catering to the needs of its target guests, and one that has long been associated with extended stays, Rove Home is a full-fledged step into providing the ultimate comfort-living experience.
With the announcement of this new brand comes its first project - Rove Home Aljada - a residential development in the heart of Aljada, the sensational community transforming Sharjah. Featuring the most contemporary design, every apartment in this exciting development will carry the same Rove style that people have grown to love. While Aljada is the brand’s first location, Rove is targeting the construction of more Rove Home properties in the future.
Paul Bridger, COO of Rove Hotels, said: “We are excited to explore the vast potential of the branded residential sector and to contribute to the creation of welcoming homes designed for contemporary living in true Rove style.”
Due to go on sale in the coming weeks, each of the Rove Home Aljada apartments will be bursting with smart home features alongside warm, simple design and contemporary finishes. With options ranging from 1-, 2-, and 3-bedroom apartments, there is plenty of choice to suit everyone. When buying an apartment, residents of a Rove Home will also have the option to avail for add-on services such as housekeeping, in-room dining, laundry, and more.
People staying at Rove Home Aljada will also have plenty to enjoy around the area. Complementing the adjacent Rove Hotel, the neighbourhood masterplan includes extensive hospitality, retail, F&B, and leisure options all within walking distance. Also, the destination is home to an extensive cycling network, 3 schools, and a business park. Opposite Rove Home is Aljada’s main park and family entertainment district, which has been designed by the world-famous Zaha Hadid Architects. – TradeArabia News Service
Rove Hotels ventures into branded residential housing
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