CapitLand Investment’s wholly owned lodging business unit, The Ascott Limited (Ascott), has won six awards including the coveted ‘Middle East’s Leading Serviced Apartment Brand 2023’ at the prestigious World Travel Awards 2023, in Dubai.
Recognised by industry leaders, tourism professionals, as well as business and leisure travellers globally, Singapore-based Ascott has delivered on the brand’s commitment to set the gold standard in serviced apartments and lodging experiences, said a statement.
Five Ascott properties bagged honours in the regional and country categories. Ascott Rafal Olaya Riyadh was named ‘Saudi Arabia’s Leading Serviced Apartments 2023’, its fourth consecutive win in the category.
Ascott’s UAE properties made a mark at the awards with Ascott Park Place Dubai being recognised as the ‘United Arab Emirates’ Leading Serviced Apartments 2023’, while Citadines Culture Village Dubai as ‘Dubai’s Leading Serviced Apartments 2023’.
Ascott’s Somerset Maslak Istanbul, a home-away-from-home for both business and leisure guests, registered its fifth consecutive win as ‘Turkiye’s Leading Serviced Apartments 2023’, in recognition of its outstanding guest experiences.
In Africa, Somerset Westview Nairobi was named ‘Africa’s Leading Serviced Apartments 2023’.
Finally, Somerset City Centre Atyrau was conferred the ‘Kazakhastan’s Leading Serviced Apartments 2023’ award, marking its inaugural nomination in the prestigious awards ceremony. This accolade demonstrates the property’s burgeoning reputation as a prime destination for business and leisure travellers in the city of Atyrau, said a statement.
Vincent Miccolis, Managing Director for Middle East, Africa, Turkiye, and India at The Ascott Limited said: “At Ascott, our unwavering commitment to delivering exceptional hospitality experiences is the driving force behind every step we take.
“The accolades we've received at the World Travel Awards 2023 serve as a testament to the relentless dedication, innovation, and passion displayed by our teams in the MEAT region daily. These awards hold profound significance for us, as they mirror the trust our guests bestow upon us. Our journey in the regional serviced apartment segment is marked by adaptability and rigour to enhancing each guest’s experience.”
Ascott’s properties in the MEAT region have seen a notable 12% rise in year-on-year (YOY) guest occupancy rates, from 58% in 2022 to 70% in 2023 to date.
Ascott said its loyalty programme – Discover ASR – continues to rise in popularity amongst its award-winning properties, enabling guests to personalise their experience with pre-arrival and in-stay requests, while receiving exclusive member benefits, earning points via the group’s Go Gree initiatives, redeem ASR points, purchasing vouchers and more. – TradeArabia News Service
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