Wisewell, a leading water technology company in Dubai, says users have now consumed a staggering 500,000 litres of water from it Model 1, effectively preventing one million 500 ml single-use plastic bottles from landfills.
As the UAE is gearing up to host COP28, sustainable practices are firmly under the global spotlight. "Picture one million plastic bottles lined up - they would stretch all the way from Dubai to Abu Dhabi," says Sami Khoreibi, Co-Founder and Executive Chairman of Wisewell.
"Each saved bottle signifies a step towards a sustainable future, reinforcing our dedication to reducing environmental impact. It's an achievement that resonates with the ethos of the [Dubai Can] initiative, encouraging individuals to opt for refillable water bottles."
Innovative programme
Wisewell's achievements stretch beyond environmental sustainability. Its innovative "Litre for Litre" programme is bringing about tangible change in global humanitarian aid. In a pioneering partnership with [Splash], a leading water charity, Wisewell donates an equivalent serving of clean water to children in Africa lacking clean-water access for every litre consumed by a Wisewell Model 1 user.
This collaboration is supporting the growing number of children who now have access to clean drinking water in schools. Splash programmeming is currently serving 1,000,000 daily users and is quickly expanding.
"Our collaboration with Splash is not just about charity; it's about creating a meaningful impact and transforming lives," says Sebastien Wakim, Co-Founder and CEO of Wisewell. "We're making a difference, one litre at a time."
Wisewell's commitment aligns seamlessly with the UAE's vision for environmental leadership and global philanthropy. Their work contributes to a healthier UAE, stimulating a global shift towards sustainable hydration - an initiative that takes on unprecedented significance amidst the escalating global water and environmental challenges.-- TradeArabia News Service
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