Mauritius, the tropical paradise nestled in the Indian Ocean, will showcase its new campaign “Feel Our Island Energy” at The Arabian Travel Market (ATM) 2023 set to take place from May 1-4 at the Dubai World Trade Centre.
With its white sandy beaches, turquoise waters, lush green mountains, and vibrant culture, Mauritius has long been a sought-after destination for travelers seeking a tropical getaway. The island nation's participation in ATM presents a unique opportunity for tourism stakeholders from Mauritius to connect with industry professionals, tour operators, travel agents, and potential tourists from around the world and promote Mauritius as a dream destination for leisure, business, and adventure travelers alike.
Arvind Bundhun, Director of Mauritius Tourism Promotion Authority, stated: "We are thrilled to be part of the Arabian Travel Market this year. Mauritius has long been a sought-after destination for travelers from around the world, including the Middle East. We look forward to promoting our world-class tourism offerings, sustainable practices, and legendary hospitality at the event.”
Mauritius has a wide range of tourism offerings that cater to diverse interests, making it an attractive destination for Middle Eastern travelers. The island is known for its luxurious beach resorts, offering an idyllic retreat for honeymooners, families, and leisure travelers. Mauritius is also a haven for water sports enthusiasts, with its crystal-clear waters providing opportunities for snorkeling, diving, fishing, and more.
The island's unique cultural heritage, with influences from India, Africa, China, and Europe, offers a fascinating blend of traditions, music, and cuisine that appeals to culture seekers. Additionally, Mauritius boasts pristine nature reserves, including UNESCO World Heritage Sites. Mauritius has a strong focus on sustainable tourism, with efforts to protect its delicate ecosystems and preserve its unique cultural heritage. Visitors to the Mauritius pavilion at the ATM will learn about the island's commitment to sustainable tourism practices and its efforts to protect the environment while offering unforgettable experiences to travelers.
In recent years, Mauritius has witnessed a growing number of tourists from the Middle East, attracted by its natural beauty, luxurious offerings, and welcoming hospitality. In 2022, Mauritius recorded a total of 45,582 arrivals from the Middle East, marking a significant increase of 22.3% compared to the previous year.
The island has been actively promoting its tourism offerings in the Middle Eastern market, including participating in travel fairs, conducting marketing campaigns, and organizing familiarization trips for travel agents and media. Mauritius' participation in ATM 2023 is expected to further boost its visibility and attract more Middle Eastern tourists. – TradeArabia News Service
Mauritius to showcase new tourism campaign at ATM
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