Visitors get a closer look at the all-new Prius and below, Mr Sugiura, Mr Akbar and Mr Yoshitsugu with other officials at the Prius launch
Bahrain: The all-new Prius was unveiled at a ceremony hosted by Ebrahim K Kanoo (EKK) at the Toyota showroom in Sitra yesterday.
The fourth-generation model marks the hybrid car’s maiden entry in the Middle East.
“The all-new Toyota Prius is set to wow drivers in Bahrain with its ground-breaking environmental performance, a bold new design and a fun-to-drive spirit,” said EKK general manager of sales Ismail Akbar.
“We will see more of the world’s number one hybrid car making a statement on the streets of the kingdom,” he said.
“What’s more, the new Prius is capable of 1,300km per tank with as low as just BD7 to fill.”