BIG Autoworld, an official distributor of Suzuki vehicles in Bahrain, has unveiled the all-new Suzuki Dzire.
The exclusive launch event was held recently at the company’s flagship showroom in Zinj.
It was attended by a distinguished group of guests, including members of the media, automotive enthusiasts, strategic partners and senior executives from both Suzuki and Bahwan International Group (BIG).
BIG Autoworld is an allied business of Bahwan International Group.
Representing Maruti Suzuki India Limited were international business executive officers Yasuhiko Hirose San and Vivek Anand San, international business vice president Takashi Nagasaki San, Middle East and North Africa regional manager Anjul San and Bahrain country manager Daksh San.
Bahwan International Group executive director Abdulla Bahwan, chief executive Shyam Asnani and chief operations officer Paulo Fernandes also attended.
Speaking at the launch, Mr Hirose San praised the significance of the model in the regional market.
“This is my second visit to Bahrain, and I’m here to celebrate the launch of one of our key models, the Suzuki Dzire, which is especially important in the Middle East region,” he said.
“Our collaboration with Big Autoworld is a global partnership that extends beyond Bahrain.”
He further noted that Dzire has continuously evolved over the years.
“The new Dzire is a progressive, stylish compact sedan with innovation and excitement. Suzuki has received tremendous support from customers in Bahrain, strengthening the bond between us. We are confident that the new Dzire will be warmly received as the preferred choice for a pleasant driving experience,” he added.
The Dzire is powered by Suzuki’s new-generation Z12E petrol engine paired with a CVT transmission, offering smooth and responsive performance tailored for urban and long-distance driving.
Across all models, safety remains a top priority, with features such as ABS with EBD, Electronic Stability Program (ESP), Hill Hold Control, rear parking sensors and up to six airbags.
Mr Fernandes reflected on the distributor’s success and its commitment to delivering exceptional customer service and vehicle quality.
“BIG Autoworld has shown tremendous growth in the last year since launch. We have established a strong presence with our state-of-the-art showroom, dedicated service infrastructure and a customer-first approach,” he said.
“Our goal is to offer unmatched value and convenience, setting new benchmarks in the automotive retail experience. We are confident that the All-New Dzire will resonate strongly with our customers in Bahrain who are looking for a compact yet feature-rich driving experience.”
“Suzuki vehicles are built for this region, with exceptional air conditioning and durability to handle Middle Eastern climates. It’s a car you can
simply drive and enjoy,” Mr Fernandes added.
The all-new Suzuki Dzire, now available for bookings in Bahrain, is offered in three variants: GL+, GLX, and the top-tier GLX 12V SHVS mild hybrid. Each variant is designed to cater to a wide range of customer preferences while delivering excellent fuel efficiency, modern comfort and advanced safety features.
Bahwan International Group is a reputed entity with more than 45 associate companies and more than 2,000 employees, with presence across the Gulf Region, North Africa, and South Asia. These groups of companies represent a portfolio of more than 40 global brands.
For further information, visit the website www.suzukibh.com or visit the Suzuki BIG Autoworld showroom in Zinj.
jayne@gdnmedia.bh
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