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Himel, an award-winning multinational brand of Power Distribution, Motor Control, Industrial Components, and Home Electric products, has announced the launch of its latest wiring device series, ALTIVO. This new range marks Himel’s foray into premium, aesthetically designed solutions for residential and commercial spaces, combining elegance, durability, and functionality.
Renowned for value-engineered products that balance quality and affordability, Himel’s ALTIVO range sets a new standard in electrical accessories. The fully flat switches, sockets, and accessories are available in five sophisticated colour options and offer over 80 functionalities. Designed for seamless integration into modern interiors, ALTIVO ensures superior electrical safety with resistance to corrosion, heat, and impact. Built to last over a decade, the series is ideal for modern residences, offices, hotels, and businesses.
In Bahrain, ALTIVO has been launched in collaboration with Himel’s partner Ameeri Group, a leading civil contracting and electrical solutions firm with a legacy of over 70 years. The series was unveiled in a grand ceremony in presence of Ameeri leadership; Adel Mohd Ali Ameeri—the Chairman and CEO, Ali Adel Ameeri — the Executive Director, and John Edwin.G.P.Dhas—the Director of the group along Himel’s Regional Sales Manager for Kingdom of Saudi Arabia, Yemen, and Bahrain; Shycil Mohammed Kundupuzhakkal. The ceremony was attended by over 60 local contractors and consultants.
Koon San Ang, Vice President International Sales, added, “With our extensive presence in the Gulf region, we deeply understand the needs of today’s consumers. ALTIVO offers modern, multifunctional solutions that cater to residential and commercial developers, helping us drive growth in key markets.”
Maroun Atallah, Regional Sales Manager, Middle East, remarked, “ALTIVO empowers developers and design firms to create safer, aesthetic environments. New products introduction has been an integral part of Himel’s growth and with ALTIVO we are expanding our wiring devices portfolio. We’re confident it will meet consumer needs in Bahrain and beyond.”
The ALTIVO range is being introduced across multiple markets, starting with the Gulf Cluster in the Middle East, with plans for broader rollouts globally. Vibha Thusu, Global Head of Marketing & Communications, highlighted, “ALTIVO amplifies our presence in the wiring device segment. Our integrated marketing strategy leverages digital platforms, out-of-home (OOH) advertising, and experiential activations to connect with target audiences effectively.”
Celebrating 15 years of international operations, Himel continues to deliver value-engineered solutions tailored to regional needs. Earlier this year, the brand was recognized as the “Value Engineering Leader in Switchgear Range, Middle East and Africa,” underscoring its impact on high-quality, cost-effective solutions.
With ALTIVO, Himel solidifies its position as a trusted partner in elevating modern living and working spaces, delivering products that seamlessly merge form and function.
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