In the radiant world of luxury, Bahrain Jewellery Centre (BJC) takes centre stage, a beacon of excellence and innovation under the visionary leadership of its managing director Dr Abual Qassim Abbas Shirazi and directors Mohammed, Abbas and Ahmed Shirazi.
As Jewellery Arabia starts today, the excitement and optimism within BJC are palpable.
“Each Jewellery Arabia presents something exciting and unexpected which is why we are always looking forward to it,” said director Mohammed Shirazi.
“Last year we were very excited to unveil our new pavilion at Exhibition World. We have worked so hard to create such a warm and welcoming space for our customers and we were elated that it was greatly received by everyone,” he added.
“We appreciate this feedback and we are extremely proud of our team for putting on a fabulous show each year. We always try to surpass expectations and work on ways to improve our pavilion year to year and we are highly hopeful that our pavilion will be beyond impressive this year.”
General manager of BJC Iqbal Dhanse expressed gratitude, stating, “BJC is extremely grateful for the support provided by His Majesty King Hamad and His Royal Highness Prince Salman bin Hamad Al Khalifa, Crown Prince Prime Minister, and the Government of Bahrain.”
“Together, with their strong leadership and creative vision, the Jewellery Arabia Exhibition was an extravaganza of success last year,” he said.
“BJC is hoping the exhibition will be even more successful this year.”
Crafting Excellence:
At the core of BJC’s success are its fundamental values – high quality, exceptional customer service, and a passion for excellence. Established by the Shirazi family, these values have shaped BJC’s identity and forged partnerships with the world’s top luxury brands, ensuring access to the finest products globally.
Showcasing Brilliance:
With the curtain rising on Jewellery Arabia, BJC stands ready to showcase its latest collections and engage with customers on a profound level.
Featuring the largest booth at the exhibition, headline sponsor BJC brings together the world’s top 50 Swiss, Italian, French, and German brands.
Esteemed jeweller Graff and the exceptional French brand Chaumet add an extra layer of prestige to the event, attracting those with a discerning taste for luxury.
New Horizons Unveiled:
BJC’s journey continues with recent openings, including the Roberto Coin boutique in Moda Mall, and upcoming boutiques for Graff and Kismet. Tag Heuer, Jaeger-LeCoultre, Chopard, Tiffany & Co., and Piaget are set to grace Marassi Mall in June 2024. Soon, Al Aali Mall will host the largest collections of top Italian, French, and Swiss jewellery brands.
Commitment to Excellence:
‘We are proud of our commitment to excellence’ echoes through BJC’s journey. With 20 flagship stores across Bahrain, BJC offers unparalleled convenience to individual and corporate clients. Despite economic challenges, the company consistently grows year-on-year, fuelled by its commitment to specialised service, expert knowledge, quality, and trust.
A Culture of Expertise:
Cultivating a culture of expertise, BJC extends exclusive knowledge of its products and technologies, attracting the leading talents in the market.
The consistent delivery of specialised services and the loyal support of customers drive BJC’s growth, making it a reliable name in the niche.
Expanding Legacy:
BJC proudly showcases prominent brands such as Patek Philippe, Vacheron Constantin, Breguet, Jaeger Le Coultre, Hublot, Chopard, Piaget, Omega, Bvlgari, Tiffany, Graff, and Harry Winston, alongside prestige collections of European and American Jewellers and watches.
BJC Gifts, BJC Baby, and BJC Vintage offer unique selections, including high-quality crystals, fine accessories for the next generation, and exquisite rare pieces.
Vision for the Future:
“I have great confidence that our endeavours will meet the high demands of our clients, both in products and services, to make BJC the premier, most sought-after retailer for international designer jewellery and renowned Swiss watches in the Kingdom,” said BJC managing director Dr Abual Qassim Abbas Shirazi.
With a solid legacy in Bahrain over the past four decades, BJC remains committed to pursuing growth in all aspects of the business, a name synonymous with luxury.
Gratitude and Optimism:
The journey continues, and BJC is poised to scale new heights, crossing significant milestones in the years to come.
“At Bahrain Jewellery Centre we are a tight knit family, from our staff to the exhibitors,” added Mohammed Shirazi.
“We share the same core values and ensure that they are instilled in each member. Our commitment to our clients is crucial, they must always feel at home with us as they are also part of our family. It is important that they are always valued and treated with the utmost respect. Their needs should always be taken care of and they should always leave us happy and content.”
With a foundation built on high quality, exceptional customer service, and a portfolio of over 90 luxury brands, BJC is ready to navigate the challenges of the industry and thrive in the luxury segment.
From today until November 18, BJC invites you to explore their latest collections and experience their unwavering commitment to luxury and quality.
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