Saudi Arabian Airlines (SAUDIA) unveiled its new visual identity, marking a significant milestone in its history.
The new identity reflects the airline's commitment to modernisation and includes colours that hold deep symbolism representing the authenticity of the Saudi identity.
Additionally, SAUDIA introduced groundbreaking developments in its guest services system and incorporated artificial intelligence (AI) into its operational processes.
The official presentation of SAUDIA's new identity took place at the airlines' headquarters and was attended by dignitaries, government and private sector officials, experts from the aviation and air transport industry and members of the media.
The date chosen for the launch, September 30, holds special significance as it commemorates the anniversary of the late King Abdulaziz's first flight aboard a 'Saudi Arabian' DC-3 aircraft from Afif to Taif.
SAUDIA's new identity represents a stronger connection with Saudi Arabia, characterised by three distinct colours. Green embodies the pride and honour of the national flag, as well as the generosity, culture, and hospitality of Saudi Arabia represented by the palm tree. Blue symbolises the Kingdom's seas and skies, drawing inspiration from them for future groundbreaking initiatives. Lastly, sandy brown signifies the richness and authenticity of the homeland, highlighting its deep-rooted heritage.
SAUDIA Group Director General Ibrahim bin Abdulrahman Al-Omar emphasised that the airline is embarking on a new era and entering a distinctive phase. He highlighted the humble beginnings of SAUDIA with a single aircraft and its subsequent growth to a fleet of over 140 planes, connecting regions within the Kingdom and serving more than 100 destinations across four continents. This transformation solidifies SAUDIA's position as one of the largest airlines in the region.
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