Titan, the world’s fifth largest wristwatch manufacturer, has officially launched its latest collection, Titan Marhaba, in Dubai.
Speaking at the launch, Titan officials said these timepieces, inspired by the culture, architecture, and people of the Middle East, have been specially designed for the modern Arab men and women.
The signature women’s collection baosts metal etched Mashrabiya pattern, lacquered sunray dial and premium crystals along with the versatile green hue making it so wearable, they stated.
From the Arabic numerals to the stone settings, it is the intricate details and deep-hued colours of the women’s timepieces in this collection that personify the elegance of today’s Arab woman, they added.
Priced at AED250 ($68) onwards, these watches are now being sold in Titan retail outlets across UAE including in Ibn Battuta Mall, Deira City Centre, and Sharjah City Centre.
It will also be available at Titan Watch kiosks and stores across the GCC in Oman, KSA, Kuwait, Bahrain, and Qatar.
According to officials, the green dial of the signature men’s watch is inspired by the Mashrabiya or carved latticework, a popular feature of traditional Arabic and Islamic architecture.
In fact, the dial on all the men’s watches take inspiration from modern architecture, with a crescent-tipped central hand, and a mix of Arabic numerals and bold faceted indices for the hour markings, giving each watch a classic yet modern look.
Unveiling the special Eid collection, Aditya Kejriwal, Marketing Head, Titan International Business, said Titan Marhaba captures the beauty and power of the Arab sentiment and uses subtle design clues that will resonate to give the customers timepieces that seamlessly blend tradition and modernity.
Inspired by modern architecture, Arabic calligraphy and traditional motifs, the discerning consumer is certain to appreciate the many subtle cultural cues embedded into each watch, he stated.
His sentiments were echoed by Gaurav Midha, Business Head, International Business - Watches, Eyewear, Fragrances, and accessories, who had flown in especially for the launch.
"This collection is a true reflection of Titan’s inherent design prowess and innovation but also the brand’s deep understanding and respect for its regional customer. With Eid around the corner, these unique timepieces are a great gifting option not to mention a wonderful way to express your individuality as you step out in style this summer," he added.-TradeArabia News Service
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