Y K Almoayyed & Sons, the sole distributor of Nissan vehicles in Bahrain, has launched the 2023 Nissan Altima, the latest iteration of the popular mid-size sedan.
Built to unlock the joy of driving, the 2023 Nissan Altima features aesthetic and innovative upgrades that augment its most popular aspects, while staying true to its decades-long heritage in the region.
A new 12.3-inch display adds to the exceptional level of advanced technology in the sedan – including ProPILOT and standard Nissan Safety Shield 360 technologies.
“The Nissan Altima has remained a cornerstone of our line-up in Bahrain for over three decades – offering customers a winning combination of innovative technology, driving excitement and tailor-made connectivity,” Nissan Bahrain general manager Ahmed Al Dailami said.
Offered in four well-equipped grades – S, Sport, SV and SL – the 2023 Nissan Altima is available with a choice of two engines.
The most prominent feature of the 2023 Nissan Altima is a new front fascia, with an updated expression of Nissan’s V-Motion grille that delivers a distinctively sporty design and adopts the redesigned brand logo.
For 2023, a new exterior colour – Ethos Grey – has been added exclusively for the Sport grade and joins the previously available palette of Scarlet Ember Tintcoat (premium colour), Brilliant Silver Metallic, Grey Sky Pearl, Super Black, Red Burgandy, Pearl White TriCoat, Glacier White and Deep Blue Pearl.
The interior offers a near-luxury feel in both design and materials – including revised instrument panel finishings across all trims and a new dual-stitch interior fabric design and carbon-fibre trim for the Sport model.
“With these features, the sleek and spacious sedan continues to defy the ordinary and builds on its popularity and legacy in the region,” Mr Al Dailami added.
“We are confident that the 2023 model will continue to appeal to varied audiences within the robust D-segment sedan market.”
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