The Ascott Limited has upgraded its loyalty programme, Ascott Star Rewards (ASR), to offer more rewards for members’ bookings made via its direct channels.
In celebration of ASR’s third anniversary this April, ASR members can now earn points on qualifying bookings through Ascott’s reservation offices via email, phone call and WeChat, as well as authorised travel agents via Ascott’s Global Distribution System. Members can also earn points for walk-in bookings across Ascott’s 400 ASR participating properties globally.
Tan Bee Leng, Ascott’s Managing Director for Brand & Marketing, said: “Three years on, Ascott remains steadfast in its commitment to uphold ASR as one of the most flexible loyalty programmes in the hospitality industry. Since its launch in 2019, ASR membership has been increasing by 40% annually. ASR members continue to find value with Ascott, contributing about 90% of Ascott’s direct bookings online and about 50% of ASR members are repeat guests.”
Third anniversary
Commenting on the third anniversary, Vincent Miccolis – Ascott’s Managing Director for the Middle East, Africa, Turkey and India, said: “We are delighted to celebrate our third successful year of ASR with our loyal members. Whether for leisure or business, Ascott continues to remain the choice of destination for global travellers across the Middle East, Africa, and Turkey.
“As international borders continue to open and we progress on our tenacious expansion plan across the region, we look forward to continue welcoming our ASR members to the perfect home-away-from-home.”
Ascott, CapitaLand Investment Limited’s (CLI) wholly owned lodging business unit, operates 16 addresses in the Middle East, Africa, Turkey and Central Asia, including Ascott Corniche Al Khobar, Ascott Rafal Olaya Riyadh, Ascott Sari Jeddah, Ascott Tahlia Jeddah, Citadines Al Salamah Jeddah, Spectrums Residences Jeddah and the newly opened Somerset Downtown Al Khobar in the Kingdom of Saudi Arabia; Somerset Maslak Istanbul in Turkey; Ascott Park Place Dubai, Citadines Culture Village Dubai and Citadines Metro Central Dubai (Franchise) in United Arab Emirates; Somerset Al Fateh Bahrain; the new stylish Citadines Al Ghubrah Muscat in Oman; the recently re-launched Somerset West Bay Doha in Qatar; Ascott’s first foray in Central Asia - Somerset City Centre Atyrau in Kazakhstan; and the recently launched Somerset Westview Nairobi in Kenya, which earmarked the brand’s entry into East Africa.
Endless travel possibilities
In celebration of ASR’s third anniversary, ASR is enabling members to earn more points and upgrade their membership tier to enjoy more benefits. To give ASR members a head start on their travel plans in 2022, members can purchase ASR points and receive up to 35% bonus points from now to April 30, 2022.
Until April 30, 2022, ASR members will also enjoy 50% off points redemption through ASR’s point-for-point matching. It is limited to the first 10 million eligible points redeemed globally, up to 10,000 bonus points per transaction.
Additionally, members who complete their stay from now to May 31, 2022 will be fast-tracked to upgrade their membership tier with 50% less spend cumulatively.
ASR members who link their corporate email address to their account by December 31, 2022 can also earn more points and receive a 30% off voucher.
ASR membership
The ASR membership comprises Classic, Silver, Gold and Platinum tiers, and with every tier upgrade, members will receive more benefits such as bonus points, complimentary room upgrades, airport transfers as well as early check-ins and late check-outs.
Platinum members will also get greater rewards, receiving 5,000 bonus ASR points when they complete their stay by May 31, 2022.
ASR members currently enjoy a slew of benefits, from buying cash vouchers or a package for their next stay or for their loved ones, to leveraging the ASR Elite Status Match and CapitaStar-ASR Points Exchange programmes that allow them to gain more perks or upgrade their membership tier.
Registration for ASR membership is complimentary. To sign up for a membership or for more information, please visit: here. For more information on ASR’s ‘Endless Travel Possibilities’ celebratory promotions, please visit: here.
Delivering a ‘phygital’ experience
Since the launch of the Discover ASR mobile app in October 2020, ASR members have been enjoying greater conveniences and flexibility when booking and staying with Ascott. ASR members can search for deals, manage their membership, purchase and redeem ASR points, perform mobile check-in and check-out, and make contactless payment.
In line with the expanded channels for guests to earn points from their stays, ASR members can view and manage their reservations made through email, phone call and walk-in as well as redeem their points for these reservations either via the app or at the front desk.
Other features in the app include allowing guests to customise their stay by sharing their pre-arrival and in-stay requests; earn ASR points if they opt out of housekeeping service as part of Ascott’s Go Green initiative; and share feedback on their stay through a pulse survey in the mobile app.
Guests staying with Ascott can also access the in-app social wall and private messaging features which allow them to interact with fellow guests or communicate privately with the serviced residence’s front desk.
Peace of mind with Ascott Cares
ASR members can also rest assured when staying with Ascott. Ascott is the first hospitality company in the world to offer its guests global access to a comprehensive suite of telehealth, telecounselling and travel security advisory services.
In a global partnership with leading health and security services company International SOS, Ascott provides these complimentary services as part of its enhanced Ascott Cares commitment to provide stringent hygiene and safety standards, wellness support and implement sustainable practices. The enhanced Ascott Cares encompasses Ascott’s overall commitment towards caring for its guests, its staff and the environment.-- TradeArabia News Service
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