FOLLOWING the success of its first residential tower in Miami, the acclaimed fashion and lifestyle brand Elle, owned by the French Lagardère Group, is set to make its Middle East debut with an exclusive residential project on Dubai Islands valued at AED450 million ($122.5m).
The project is being developed by Anax Developments under a licensing agreement with French group Lagardère News (an entity of the Lagardère Group).
At an official signing ceremony, Satish Sanpal, chairman of Anax Holding and François Coruzzi, CEO of Elle International Licenses / Lagardère Group, formalised a strategic partnership to launch Elle’s first branded residential project in the UAE.
An architectural and cultural landmark, Elle Residences Dubai Islands will be brought to life by global design expert The One Atelier, renowned for their work on luxury residences for brands such as Dolce & Gabbana, Karl Lagerfeld, and Fendi Casa.
Co-creative direction will be led by Arquinaut, the international design studio that created the original Elle Residences concept, and will oversee both architecture and interiors, said the developer in a statement.
This strategic partnership with Anax Developments represents a thoughtful synergy for Elle, aligning with a UAE-based partner that is both highly regarded and well-versed in the local real estate landscape.
As one of Dubai’s most agile and design-forward developers, Anax brings deep local market expertise, a proven track record in luxury development, and a shared commitment to innovation and quality.
For Elle, this collaboration ensures that its first branded residence in the Middle East is anchored by a partner who understands both the cultural nuances and high expectations of the region’s discerning buyers, it stated.
Together, the two entities will deliver a project that not only upholds Elle’s global standards of style and sophistication but also resonates authentically within Dubai’s fast-evolving luxury lifestyle ecosystem.
Situated in one of Dubai’s most ambitious waterfront developments, the project embodies the Elle brand’s signature blend of style, individuality, and cultural sophistication. Residents will get to enjoy a lifestyle rooted in contemporary design, well-being, and a deep connection to the vibrant surroundings of the Persian Gulf, it added.
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