In the 1984 rom-com The Lonely Guy, a crowded restaurant goes silent when Steve Martin tells the host he wants a table for dinner alone. A spotlight shines on him as he walks awkwardly to his seat.
Too embarrassed to acknowledge he’s having dinner out by himself, Martin pretends to be a restaurant critic and pulls out a notebook when his order arrives.
But the stigma of single dining has faded as more people live alone than ever before. Today, more people are making reservations for one.
On restaurant booking platform OpenTable, online reservations for parties of one at sit-down restaurants increased eight per cent for the 12 months ending on May 31, compared with the same time the year prior. An online survey of 2,000 consumers in June commissioned by OpenTable found that 60pc of respondents had dined alone in the past year, including 68pc of Gen Z and Millennial respondents.
Some people prefer dining solo because it’s convenient, with no cooking or cleaning up at home. Others are actively seeking out solo meals as a way to try new restaurants. Millennials and Gen Z are driving the growth of solo dining, according to surveys, restaurant owners and industry observers. Social media has made it easier for people to find restaurants well-suited for a meal alone, and demographic trends have bolstered the trend.
The growth of fast-casual restaurants like Chipotle and Sweetgreen, which cater to solo workday lunches and convenient dinners, has also made it easier for some people to feel comfortable taking the next step and sitting down at a table or bar for lunch or dinner, experts say.
Dining trends are a reflection of larger swings in what’s happening around us, said Stephen Zagor, a restaurant consultant who teaches at Columbia Business School. “Here, solo dining is the mirroring of bigger social behaviours.”
A record 30pc of Americans live alone, and people are marrying later than ever before and less often than ever. Only 37pc of Americans ages 25-49 were married with children, down from 67pc in 1970.
Surveys show that consumers’ attitudes towards dining alone has also changed. In a 2022 survey of 1,200 consumers, market research firm Mintel found that 60pc of respondents felt comfortable eating alone at a casual dining restaurant.
Some solo diners see a meal alone as a way to unplug and treat themselves, said Robin Chiang, the chief growth officer of OpenTable. OpenTable’s survey showed “me time” as the top reason people dined solo. “Much-needed alone time” was also the top reason cited for dining out solo in 2023 survey commissioned by restaurant booking app Resy.
“I kind of prefer it because you get to experience it on your own and make connections,” said Leandra Moultrie, 34, a marketing professional and self-described foodie who frequently dines solo in Orlando, Florida, for brunch, lunch, dinner and chef’s tastings.
The rise of food bloggers on Instagram has made it easier for her to discover intriguing places to have a meal alone, Moultrie said. She has used her solo outings to try new cuisines and interact with bartenders, servers and other guests. She usually seeks out a table, but she will sit at the bar at lively restaurants.
Moultrie admits she gets questions from restaurant staff and other diners when she eats out alone, like if she is waiting on a date.
Restaurants are noticing the solo dining trend too and adjusting their strategies, such as adding more chef’s tables and countertop seating arrangements.
“From the restaurant side it’s an opportunity to fill seats. Restaurants sell seats not tables,” said Zagor.
Yasmin Wages, the co-owner of Thai and Vietnamese restaurant Malai Kitchen, which has four locations in the Dallas-Fort Worth area, said that Malai Kitchen is seeing an increase in single reservations for lunch and late-afternoon meals.
“Previously, solo diners would prefer to sit at the bar,” she said. “Increasingly so, they’re preferring a more private table or booth.”
&uuid=(email))