Global online fashion retailer Shein has announced the launch of the Modely collection in the Middle East, with an aim of creating a unique balance between modern and fashionable modestwear.
Contemporary chic designs evoke natural elegance and grace, while feminine silhouettes add luxe style and sophistication to any wardrobe.
Shein Modely pays homage to confident, smart, and sophisticated women of the Middle East, ensuring they never have to compromise on style. Whether they are out and about in the city, enjoying some “me time”, or celebrating important family events, the collection’s range of high-quality fabrics empower them to express their unique individuality and feel at ease in their daily attire.
Five lines
Modely consists of five lines to suit the dynamic tastes of the modern Middle East woman: flowing and elegant, urban elegance, nomadic autumn, light court retro, and comfort and leisure. Each encompasses a natural and soft color pallet, with rich tones to make matching and combining pieces effortless for any occasion.
Flowing and elegant
Grounded in urban elegance, these simple and refined styles are staples for both formal and party wear. The use of delicate satin presents a luxurious yet light appearance, while embellishments like tassels present a juxtaposition of rigidity against the softness of the materials.
Urban elegance
Comfortable, knitted fabrics offer smart and functional styles that have the flexibility to be worn in the workplace or as daily wear.
Nomadic autumn
Neo-traditionalist, modern styles evoke a sense of art, culture, and history, conveying freedom and urban modernity.
Light court retro
Draws inspiration from retro palace-printed fashion, while deconstructing it with a modern twist. Light satin fabrics, set in maxi skirts, halter necks, girdle seals, and other elements add to the retro tone.
Comfort and leisure
Comfortable, casual, and simple clothing, yet versatile to suit all occasions. Draws influence from the minimalist trend of the 1990s.-- TradeArabia News Service
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