Dubai: J D Power, a leading global provider of customer satisfaction research, signed an agreement with Dubai-based management consulting firm Skelmore Consulting Group to support the acceleration of growth and business opportunities for companies in the Middle East.
J D Power and Skelmore have initial plans to launch solutions and quality metrics for the car industry in the GCC.
The two companies are exploring customised car solutions using J D Power’s extensive knowledge of measuring customer feedback and Skelmore’s local relationships and understanding of the GCC markets.
“The consumer marketplace has grown at an exceptional rate in the Middle East,” said Gerrit Kuyntjes, vice-president and general manager, J D Power-Singapore.
“As a wide range of industries – from car to banking and insurance to hospitality – continue to mature in the region, it will be critical that executives are armed with reliable benchmarks and prescient data points that can help them improve the quality of their products and services,” he added.
“Coupled with Skelmore’s experience and backed by a team of consulting experts, we believe that we can bring something exciting and game-changing to the GCC’s car industry,” Skelmore chairman and chief executive Amin Kadrie said.
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