The ultimate proving ground, located in the heart of Dubai Design District, showcases the unparalleled off-road prowess of Mercedes-Benz SUVs. From the iconic G-Class to the versatile GLE and the spacious GLS, the vehicles are ready to conquer any challenge.
Taking visitors further into the world of exclusivity, the Brand Centre houses a section of the unique line of Maybach cars, offering a sanctuary of bespoke luxury that’s tailored for the discerning few.
It’s complemented by ‘The Maybach Lounge’, an exclusive pavilion marked by curved glass windows, which offers a 360-degree experience to delve into personalised options - from luxury finishes to bespoke customisation options.
Adjacent to this is a dedicated space showcasing high-performance Mercedes-AMG models. Forming a unique backdrop at the Brand Centre is ‘The Car Wall’, a stacker system that serves as a 76-car display, offering an extraordinary spectacle of automotive artistry and excellence.
The experience at the Brand Centre goes even further. It also houses the region’s first unrivalled off-road driving adventure, allowing off-road enthusiasts to learn and test the capabilities of Mercedes-Benz SUVs on an engineered simulated track featuring extreme terrain conditions.
The Off-Road Experience Centre epitomises the thrilling essence of Mercedes-Benz’s engineering prowess. It offers the chance to drive these magnificent machines on 18 purpose-built obstacles, each meticulously designed in collaboration with experts from the G-Class Experience Centre in Graz, Austria.
“The Off-Road Experience Centre, adjacent to the Mercedes-Benz Brand Centre, isn’t your average track; it’s a meticulously crafted off-road paradise, designed to mirror the challenging terrains of the G-Class Experience Centre in Graz,” said an official spokesperson.
Under the watchful eye of seasoned instructors, drivers can navigate a variety of challenging terrains, from steep inclines and rocky slopes to treacherous water crossings. It’s a chance to hone their off-road skills, learn advanced techniques, and experience the G-Class’s legendary capabilities firsthand; a playground designed to push the limits of both man and machine.
“The G-Class has always been a symbol of excellence and innovation. Today, we are not just unveiling new vehicles; we are heralding a new era for the G-Class, combining its iconic heritage with groundbreaking electric technology,” said Mercedes-Benz Cars Middle East chief executive Michael Stroband.
“Bringing these marvels to the Middle East, where the G-Class is deeply cherished, is a proud moment for us,” he added.
The launch of the Off-Road Experience Centre marks a new chapter in the G-Class’s storied history.
It’s a bold statement from Mercedes-Benz, proving that the brand isn’t just about luxury and performance; it’s about adventure, passion, and the thrill of pushing boundaries.
- For further information visit www.mercedes-benz- mena.com/bahrain/en/.
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