Retail sales fell by much more than expected in April as heavy rain kept British shoppers at home.
Sales volumes fell by 2.3 per cent from the month before. Analysts had expected a drop of about 0.5pc.
Clothing retailers, sports equipment, games and toys stores, and furniture stores all did particularly badly as poor weather reduced footfall, the Office for National Statistics (ONS) said.
March’s figure was also revised down to show a 0.2pc fall from February, whereas previously sales had been estimated as flat.
April saw storms and heavy rainfall, with several flood warnings issued across the UK. Online sales, which are usually less affected by bad weather, also fell 1.2pc on the month.
Although the ONS says sales figures are seasonally adjusted, last year Easter fell in April and this year it was in March, which sometimes is not fully allowed for.
“It didn’t help that Easter came early and all those tasty chocolate eggs and family feasts were totted up in the previous month’s numbers, but even then, March’s flatlining sales were revised down,” said Danni Hewson, head of financial analysis at stockbroker AJ Bell.
More broadly, there was a 0.7pc rise in the three months to April 2024 when compared with the three months to January 2024, but the ONS said this was mainly because of an exceptionally poor December 2023.
With people sticking close to home in the wet weather, fuel sales dropped 4.9pc in April, the biggest monthly fall since October 2021.
Meanwhile, a separate survey by research company GfK suggested consumer confidence is at its highest level for two years.
However, GfK’s index, which measures how people view their personal finances and the broader economic situation, remains in negative territory.
“Though consumer confidence continues to rise, many remain apprehensive and are not yet loosening their purse strings, especially on non-essential items and goods such as clothing and footwear,” said Oliver Vernon-Harcourt, head of retail at Deloitte.
“Consumers are focused on value, with the likes of own-label food remaining resilient.
“Overall, this is a clear sign that, despite inflation easing, retailers’ road to recovery will require them to continue to invest into product ranges that target consumers of all budgets.”
Economists say that the outlook for the High Street is brighter over the summer, as wage growth outstrips price rises many households will start to feel more flush.
But the latest fall in retail sales doesn’t bode well for the fate of overall economic activity, or GDP, in April – which is not the kind of news the government can use.
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