Leading jewellery brand Joyalukkas has announced the opening and major refurbishment of five outlets in the US, writes JAYNE HOUGHTON.
Joyalukkas Group chairman Joy Alukkas said the investment marked a ‘significant step’ in the brand’s American expansion strategy.
The inauguration celebrations will feature new store unveilings in Dallas and Atlanta, alongside renovations and reopening events in Houston, Chicago and New Jersey.
The festivities will kick off with the reopening of the renovated outlet in Houston on Saturday followed by the inauguration of the new store in Dallas on May 26.
On June 2, Joyalukkas will proudly unveil its new store in Atlanta, followed by the renovated outlets in Chicago on June 9 and New Jersey on June 15.
To commemorate these special events, Joyalukkas is offering exclusive promotions across all its US outlets. Customers purchasing gold jewellery worth $1,000 or more will receive a complimentary 0.200gm gold coin, while those purchasing diamond and polki jewellery worth $2,000 or more will receive a free 1gm gold coin. “These enticing offers are available only during the inauguration period and underscore Joyalukkas’ commitment towards providing exceptional value to its patrons,” said a Joyalukkas spokesperson.
Joyalukkas Group managing director, John Paul, who rolled out the expansion plan, added: “We are thrilled to roll out our new and revamped outlets in the US. With our exquisite jewellery collections and unparalleled customer service, we aim to cater to the discerning tastes of our American clientele.
“These inaugurations signify our dedication to growth and excellence as we continue to elevate the jewellery shopping experience for our valued customers. We are committed to serving our loyal customers with the world’s best shopping experience.”
The inauguration ceremonies will be conducted by high-ranking delegates, accompanied by Mr Alukkas, who told the GDN shortly after celebrating the company’s 30th anniversary in 2017, that when he opened the doors of the first Joyalukkas showroom, he had a simple goal: “to offer the very best’’.
Joyalukkas, dubbed ‘the world’s favourite jeweller’, has become a household name and the group today enjoys the loyal patronage of millions of customers in Bahrain, the UAE, the UK, Singapore, Malaysia, Qatar, Oman, Kuwait, Saudi Arabia as well as the US.
Today, the Joyalukkas Group has grown into a multibillion-dollar corporation with diversified interests.
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