Bahrain Victorious has unveiled its new pearl-inspired Tour de France design, paying homage to the kingdom’s rich pearling history.
Known as the “Pearl of the Gulf,” Bahrain has a great heritage rooted in the thriving pearling industry that flourished in the region.
The pearling industry was the backbone of Bahrain’s economy for centuries, making it a prosperous trading hub. The team’s pearl-inspired design featured across the Merida bikes, Alé kit, Rudy Project helmets and Elite bottles captures these precious gems’ natural beauty and elegance, with teal accents symbolising the waters of the Arabian Gulf and subtle gold touches representing the shimmering glow of pearls.
The new design was first revealed during the launch of the new brand identity of the Oil and Gas Holding company (nogaholding) – Bapco Energies. The new logo, which takes centre stage on the jersey, marks a new chapter for Bapco Energies through their dedication to driving transformation to a brighter, more sustainable and secure energy future for Bahrain.
Team Bahrain Victorious will showcase their pearl-inspired design at the upcoming Tour de France, which will take place from July 1 to July 23.
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