Zain Group, a leading mobile telecom innovator in eight markets across the Middle East and Africa, unveiled its new advertising campaign for the Holy Month of Ramadan, centred around a television commercial that looks back to the “good old days” and spreads a universal message of peace to the region.
The 90 second commercial poses the question, “What’s the purpose of having everything except peace?” and was unveiled on social media at the beginning of Ramadan, and received over four million views within five days of its posting on Zain’s popular YouTube channel.
The commercial features renowned Moroccan artist Saad Lamjarred, who happens to be the highest viewed artist in the Arab world with his videos having totaled over 330 million views on YouTube, and who has also broken the Guinness world record for reaching 100 million YouTube views in under three months across the region.
Also featured in the commercial is Indian child superstar, Harshaali Malhotra, who has gained massive popularity after co-staring with renowned artist Salman Khan in the famous Indian film Bajrangi Bhaijaan. The film’s message is also about peace, as Zain felt it would be great to use Harshaali to symbolize all the innocence and positivity what a child should experience.
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