Fidu Properties, a leading Chinese company with a major presence in the UAE property market, has reinforced its commitment to the country's real estate sector by unveiling aggressive growth plans including new offices and a future-ready strategy that rides on its phenomenal growth in rental deals and increase in sales and revenues over the past year.
The company, which aims to further expand its footprint in Dubai with a third office opening shortly, recently marked its two years in the UAE with a 172% spurt in real estate deals closed during 2019 as compared to the previous year, stated the developer.
The company, which has previously focused its strategy around individual growth, has reiterated that success revolves around creating and transforming individuals into being the best, rather than hiring the best to increase the company identity, as part of its future roadmap, it added.
COO Nazish Khan said Fidu Properties is on expansion mode, which reflects its commitment to Dubai, the UAE and the region.
"The company’s strong growth is testimony of its concerted efforts and streamlined operations, coupled with the increased attraction of the UAE as a beacon of business and innovation," he added.
Khan pointed out that investing in each component and personality was what will make the company greater than expected.
"Acknowledging the presence of the tech era all around us, digital marketing is a field that gaining great momentum as time passes, while simultaneously guaranteeing a successful result. It is important to eradicate and move over from the orthodox techniques and patterns that were followed, as time has also provided a shift in audience. Millennialism has proved to be a huge factor in influencing and getting influenced," he added.
According to Khan, 90% of real estate companies are boutiques and so is Fidu at present.
"But our plan is to focus on the fundamentals of running a corporate company while primarily giving importance to our agents. Majority of companies are built by individuals, we are a company which will build individuals. Fidu will be a company that creates brokers rather than brokers creating a company in Dubai," he added.
He further re-emphasized the importance of having a brand awareness, acknowledgement and identity in order to be one such corporate company.-TradeArabia News Service
Fidu Properties announces aggressive UAE growth plans
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