Hillary Clinton's campaign rollout on social media set Twitter abuzz as she likely hoped, but part of the discussion quickly veered away from the candidate herself to her new logo, and it got a hearty "thumbs down." The blocky blue "H" with a horizontal red arrow running through it looked like a road sign pointing to a hospital, some said; it looked too similar to the logo for FedEx, others complained; it could easily be compared with a World War II-era Hungarian fascist party logo, a journalist for the Wall Street website Business Insider pointed out.
Worse yet for the 2016 standard-bearer of the left-leaning Democratic Party: The arrow pointed to the right. "So what lucky 3rd grader won the Design the Hillary Clinton Campaign Logo contest?" Tweeted a commentator with the handle "Hillary Clinton's campaign logo is Obama meets FedEx and I love it," tweeted Gina Uriarte, who described herself in her Twitter bio as the "voice of" real estate agency Coldwell Banker in California and "a lover of good design."
A follower, Vince Moreschini, whose Twitter bio lists "advertising & tech" among his interests, responded: "Think you're in the minority." Linda Fowler, a political science professor at Dartmouth, said she thought Clinton's rollout was successful in general, but added the new logo made her think of a hardware store.
"But maybe it's working," she told a journalist. "She's got you guys writing about her logo instead of her pantsuit and her hairstyle."
Here are some of the funny tweets.
I knew I've see the new Hillary logo somewhere before! https://t.co/ZsYEsCmJfr pic.twitter.com/kZnxdmX7uO
— Matt Dawson (@SaintRPh) April 12, 2015
Hillary Clinton's logo promises to return our nation to the greatness of late 1970s NBC. pic.twitter.com/GWlpvjlJcS
— Chris Regan (@ChrisRRegan) April 12, 2015
Please write 10,000 words on the secret meaning of Hillary Clinton's campaign logo
— Kaili Joy Gray (@KailiJoy) April 12, 2015
Please write 10,000 words on the secret meaning of Hillary Clinton's campaign logo
— Kaili Joy Gray (@KailiJoy) April 12, 2015
So much for all that “pushing her to the left” pic.twitter.com/vyGjvTv0H3
— Brett LoGiurato (@BrettLoGiurato) April 12, 2015
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