The Bahrain Tourism and Exhibitions Authority (BTEA) hosted a dynamic workshop, uniting 100 representatives from various sectors including travel agencies, destination management companies, and hospitality establishments from across Bahrain.
The aim was to acquaint them with the abundant tourism prospects within the Chinese market and discern the preferences of Chinese travellers.
The event was attended by BTEA chief executive Sarah Buhijji, Chinese Ambassador Ni Ruchi, key officials in the tourism domain and China Ready CEO Marcus Li.
The workshop marked a significant step towards fostering fruitful collaborations.
Ms Buhijji emphasised the significance of forging new avenues in tourism with China and underscored the pivotal role of the China Ready programme in amplifying efforts to attract more Chinese tourists to Bahrain.
She stated: “This initiative is rooted in a deep understanding of Chinese culture and customs, coupled with staying attuned to evolving tourism trends.
Such strategic alignment is in congruence with the objectives outlined in Bahrain’s Tourism Strategy (2022-2026), where China stands out as a key focal point owing to its status as one of Bahrain’s most promising tourism markets amidst its dynamic economic growth.”
The workshop aligns perfectly with Gulf Air’s upcoming milestone: the launch of direct flights linking Manama to Shanghai and Guangzhou in China. This strategic move is poised to open new doors for tourism by attracting fresh groups of travellers from the world’s largest inbound tourism market, China.
Moreover, Bahrain proudly joins the ranks of 51 other nations in introducing the ‘China Ready’ programme.
The initiative, a comprehensive training programme, is designed to empower tourist destinations and service providers globally with the insights necessary to cater effectively to the needs of Chinese visitors.
By participating in this programme, Bahrain aims to position itself as an attractive destination for Chinese tourist groups, further enhancing its appeal in the international tourism landscape.
&uuid=(email))