TBO.com, a travel distribution platform, recently hosted a series of TBO Iftars in its top 11 markets for its valued partners in the Middle East & Africa region.
This year the number of Iftars were almost double than last year indicating the increasing value of the brand engagement initiative for not just its customers but its key suppliers as well.
While the Iftars in Kuwait and Qatar continued to be sponsored by the Hilton Group, Kerzner International which manages the Atlantis and One & Only chains sponsored the Iftars in Abu Dhabi and Riyadh, while Rotana Hotels & Resorts co-hosted for Bahrain and Dammam.
Commenting on the initiative, Sameh Fouad, Vice President Sales, MEA said: "We were encouraged by the excellent response from both our customers & partners last year and decided to scale the idea to our top 11 markets this Ramadan."
"Our business is about relationships and this opportunity to serve our customers with the backing of our suppliers during the holy month is truly gratifying," remarked Fouad.
This Ramadan, TBO launched its Eyecare Initiative campaign, which helps build awareness on eyecare. As a special gesture, it has begun conducting free eye check-up camps in Travel Agent offices in UAE in partnership with Aster Opticals.
The partnership also includes exclusive offers at their stores for TBO's customers, he added.
On this new campaign, Shyam Sunder, Vice President, Marketing said: "Care is core value of TBO and there is no better way to demonstrate it than with meaningful actions on ground."
"Travel Bookers spend long hours at work staring at screens. This insight led to the idea of an eyecare campaign that includes a year-long awareness campaign which has simple tips and preventive measures and solutions to protect our eyes across our offline and online channels," he added.- TradeArabia News Service
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